The first ratings for BB11 are in, proving to be a hit once again as it won it's 9pm slot, beating the apprentice on BBC1, after fears it would loose out. The show peaked at 5.9m and average 5.1m unofficially, officals will bump it up to around 5.4m. This unforunately being lower than the launch of BB10 last year.
Can BB hold the audience or will the ratings dramtically fall as in previous years, stick with TiBB for the latest.