Govan demands attention from his smoking group and even those he doesn't get along with (as shown today).
Rachael desperately wants attention but seems incapable of getting it.
Yesterday Shabby wanted attention and the way she dresses and looks would suggest that anyway.
Ben wants attention from people in the house all the time, he is at least as insecure as Sunshine and he hasn't had all the bitching about himself that she has had.