[Sidrat2006]

That's generally the ***** usage of the word though.

The more people use a word, the more diluted the original derogatory power is left.

It's like homosexuals using previously derogatory words themselves. Classic Simpsons episode featured Homer meeting and getting on with a guy who was gay. You must have seen the episode.

Homer - "You can't use that word, that's the word we use." Or something like that, not a very good quote, but it's close ish.