[Omen]

Where I live (Dublin) we've had cable TV for 30+ years. In Britain most had just 3 and then 4 channels, so you think Sky is great, and it is much better than what you had. But believe me its content is pretty god-awful, nowhere near as good as the BBC and ITV. From the perspective here where I am Sky has been undermining the BBC and ITV and charging its customers handsomely. For example, football use to be free on ITV, still is what there is of it. Sky have been trying to gouge out the content and repackage it at a premium.