[Mickey]

Viewing figures don't matter, anyway. It's AI figures that count. LI is bound to get good AI figures, especially once Paul Danan has done his fabulous surprise return to the island. All his fans have been waiting to see him come back to the show. BB should do something impressive to be sure of keeping their slice of the ratings, and I think the inclusion of somebody of Adam Rickitt's stature would be the right move at this point. He brings with him a massive legion of fans, both of his acting and his singing. Don't forget it has been rumoured that he will be joining LI at some point. Grabbing him for BB first would be a clever move.