[Stu]

It was a last minute campaign by a foul mouthed, misunderstood Limerick rap duo who got big through the internet. It was hardly going to be a threat to the number one spot when most of their mid teen to twentys fans don't buy singles versus the hoards of mammies buying Matt's masterpiece for their seven year old kids. In addition the competing song was struggling on an independent record lable that could never keep the singles stocked in store.

That particular Rubberbandits song however did get three and a half million YouTube hits in two weeks which ... does it? ... yes ... definately means more than single sales these days.

Well done Matt/Matt's production team/Matt's image team/Matt's marketing team/The original songwritters/SyCo/The X-Factor platform.