Five* and 5USA rebrand unveiled 7 February, 2011
Channel 5 has unveiled its new branding following its overhaul of digital channels Fiver as 5* (Five Star) and Five USA as 5USA.
The new logos are designed to underline the fun-loving attitude of the channels, home to shows including CSI, Home & Away, Neighbours and Sons of Anarchy.
They will be rolled out on-air from March following the new branding for C5, which will go live from 14 February.
As part of the changes C5 is also running a competition for unsigned artists to write the soundtrack for its on-air promos.
C5 director of programmes Jeff Ford said: “In a competitive marketplace, you need strong brands that jump out of the EPG, and the rebranding of Fiver as 5*, combined with exciting new shows, provides us with a distinctive channel.”
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