Is this kind of a new trend of something? Well the ones I've noticed are Ellie Goulding and Pixie Lott. They have seemed to have done the exact same thing. Half arsed rebrand of their new album and a few new songs, then try get it to America. Pixie went first and I don't think it went well
Now Ellie has gone for America. I like them but it seems a stupid strategy. They've only just got famous here then they try go for America. So the same old songs are floating about for months on end over here then eventually drop and the artist fails.