Viewers are reportedly deserting E4's coverage of Big Brother in their droves.
The channel has lost around a third of its audience share compared with the third series last year.
It is thought that viewers are losing interest in the show after tabloid newspapers branded the housemates boring.
E4 relies heavily on Big Brother to boost its ratings for the year and shows virtually round-the-clock coverage live from the house, reports Media Guardian. (
CLICK HERE for the full article.)
According to the latest official figures from Barb, the fourth series averaged a 3.5% audience share during its first full week on air. The third series last year averaged 5.1%.
But Big Brother's Channel 4 ratings, which slipped to 3.2 million on Bank Holiday Monday, had risen by the beginning of this week to 4.5 million.
************************************************** *****
Do you think this is due to that extremely annoying text banner at the bottom of the screen forcing people to stop watching? Or is BB4 not as entertaining this year?
