Those text messages really drive me mad - are they that desperate for revenue that they have to ask mind numbingly stupid questions.
The housemates are also on the whole a very boring lot, but then again I never really enjoy BB until you get down to 7 or less housemates.
But I think one of the main reasons for the drop in viewers is that many of the viewers are intermittent watchers - not true bb fans, but only interested in arguments, fights and sex - not interested in housemates talking about food and star wars
they want action and to be honest this year they arent getting it.