What they need is a good marketing campaign there best best is through social networking such as Twitter, website advertisments and Facebook because they are the ones what are easiest to target and give the most results as well as cross promotion from Star, Express and OK, they should also put open audition adverts on TV to raise awareness and give exclusives so that certain people who are only curious come aboard if they like what the say. They've already pleased the majority of the fan base with 24/7 Live feed and promising a raunchier show and better house with parties aplenty!