[Jordan.]

Trying not to be negative but no I don't think so in terms of it becoming a huge show like it once was. For people who hate the show its just another year of BB just on another channel. They may watch the launch out of curiosity but that will probably be it. It's the show they don't like not the channel.

However I think it'll maintain about the same popularity as last year so atleast its not flopping in comparison.