What charity does it go to? I think the charity is just mentioned to pull in votes personally. Endermol still cashed in on people who voted out the ex housemates yet now they bring them back.
If you look here it says
10p goes to chairty, at the top it says neither channel 4 or endermol will retain any profits.
http://www.channel4.com/bigbrother/n...ons/index.html
If you look here it tells a different story-
http://www.channel4.com/bigbrother/n...1&housemateId=
Calls cost 50p, mobile and other network rates may vary.
36p from each vote will go to charity. Texts cost 50p, plus std msg rate.