[Stu]

It was more hated at it's height than it is now. A lot of that hatred has just turned to apathy.

It's always provoked a very strong sense of anger and frustration to those poor souls who are forced to watch it. I'm always amazed muck like the X-Factor hasn't become as hated.

BB doesn't lull you into a 'journey' and purport to be serving a purpose in life for finding lovely singers. It has no reservations about what it is. A house full of twats.

Also Big Brother to the best of my knowledge isin't playing any role in killing the music industry.