Freederm has been announced as the sponsor of Big Brother 12. Freederm branding will feature on all marketing for the show. They will also be running in-store promotions and competitions for eviction tickets. The spot cream previously sponsored BB11 on channel 4.
Nick Bampton, commercial sales director at Channel 5, added: “Big Brother is a unique fame-building property and in Freederm we have found a like-minded organisation that believes in the value of a broader partnership arrangement.” Virginia Melis, Freederm brand manager, said: “Freederm is a brand that wants to be associated with fresh, modern and innovative partners. In Channel 5 and Big Brother we have achieved that objective.”