Quote:
Originally Posted by Redway
I see your point, Stu, but I don't see the point in them stretching credibility. Then when it comes to more serious products, hardly anyone will believe them.
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To make people buy them. They're always going to stretch the truth to make the product seem more desirable. Who'd buy Colgate toothpaste if its slogan was 'The same as own brand toothpaste but double the price.'