I would also be surprised if they did'nt do billboards, there is still some time. We may see them soon now that the launch date has been confirmed, or maybe they will do billboards for normal BB once the celeb one is in full swing.... But thier advertising on c5 has been pretty relentless, with the full advert airing pretty much after the end of each program, and the cut-down ones airing in between, so it's not all doom and gloom.
