Quote:
Originally Posted by daniel-lewis-1985
I would say 80% of the population have no idea actually lol.
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Dramatic
I'd say a lot of people know about BB now and if not they can't be fans. Even if some people don't find out its coming back right until the day of the launch they'd end up seeing it in the TV mag or sky planner. I really don't think using people not knowing its back as an excuse now.
Answering the OP I think they've done okay advertising, C4 only upped their game last year....