Quote:
Originally Posted by Locke.
If Big Brother is on the same time as X Factor (particularly the live shows) it will almost definitely drop below a million viewers.
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^This. I see Big Brother doing ok in the ratings during the week because it's just something for people to watch when they're bored and there's nothing else on tv, but during the weekends with the X Factor the ratings will bomb, no way can it compete against those.