[Pronshi]

The reality show rated a massive +3.8m and +295% higher than Channel 5’s Thursday slot average of 1.3m (5.81%) so far this year, whilst Celebrity Big Brother’s Bit On The Side outperformed Channel 5′s usual 0.8m slot average by +1m and +126%. It meant that Channel 5’s All-Day share rocketed up to 7.4% yesterday, ahead of Channel 4’s 6.7%, and a growth of +95% compared to last Thursday. Thanks to Big Brother’s appeal among younger viewers, Channel 5 experienced an ever bigger week-on-week increase of +176% with viewers aged 16-34 to 10.5%, once again ahead of rival-broadcaster Channel 4 (8.5%) and even ITV1 (10.2%).