[Conor]

The show has moved on, and the original core audience needs to move with it. Yes, it was the 'real' BB, but the public has changed, with a new perception of what is entertaining. 5 would simply not put effort into producing aspects of the show that the general public do not want. Most of the changes are small. I don't think the majority of veiwers will realise that Big Brother is no longer sinister, or that the editing style has changed. If anything, it more closely resembles what is most popular on TV today. I don't think the show will ever be a social experiment again either. That ended at the same time BB1 did. Similarly, back to basics would no longer work, because it would just be perceived at as 'boring.' As early as 2004, the producers noticed that. They will only do what the majority wants, because that's what sells and what achieves viewing figures. For years, fans have been complaining of Big Brother turning stale. Now it's been freshened up and tbh, I think it's for the better, and if not to please the core, traditional fans, to at least give it a prolonged life for a few more years. The flaws don't lie in the direction BB has taken, but in the way that that direction has been produced for the past few years.