I think this might work.
First keep the current CBB exactly as it is, maybe ham up the editing a bit more, basically turn it into a more TOWIE style show. This would become the main summer series and last around 10 weeks. It would be the series with all the romps and press coverage. The show would have shorter, tighter and easier to drop in and out of highlights.
It would still have no live feed and would be the one that would grab all the headlines. This would garner press coverage for the entire series.
Then I would run a maybe 5-6 weeks in the winter. It would be a back to basics, real social experiment with "normal" people and would have few twists. The editing would be much less OTT and the branding would be much more voeyeristic. Basically this would be the series for the hardcore fans.
There would be 24/7 live feed on red button and online and the evictions would be live, while I could see CBB becoming more like BBUSA.
any thoughts???
