[James]

What men want

The brainchild of British publisher Tim Culley, South Africa's first weekly magazine for guys should be on the shelves on Monday, 30 October 2006. The 96-pager Krew is intended to include all the things that guys really like - bums, boobs, parties, cars, sport, food, music, news and prizes - all covered in a risqué, witty and entertaining manner.

Explains Culley, "I saw the men's magazine market here as tired. The same three or four big names have been churning out the same tired content for years, much of it brought in from their overseas namesakes. There is a glaring need for something fresh. Not only will Krew be that breath of fresh air, but the USP [unique selling point] that is its frequency will allow it to stand out from the crowd even more.".....

http://www.bizcommunity.com/Article/196/39/11305.html