[BB IS ALIVE]

I think that 10 years ago it was a very reliable way of getting ratings But a wider range of people watch tv nowadays, also since 2007 the range of channels has exploded, the way we watch tv has changed, most of the people i know who watch big brother record it, or sky+ or whatever. so in 2012 I think that it 5000 people is not a big enough sample and in truth, way more than 3.5 million people watched that launch last week. But there's no proof because its extrapolated from such a ridiculously small sample.