Quote:
Originally Posted by Shasown
The figures are taken from monitoring boxes affixed to all viewing devices in the household. Not from TV transmission companies.
If a person in one of the sampled houses watches a TV program on sky its recorded as the channel they watch.
The mention in the write up is talking about demographic areas.
The only way to gain more accurate samplings would be to increase the numbers of households sampled.
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The extract actually says :
Quote:
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When a household agrees to join the panel their home has all their television sets, PVRs, DVDRs, VCRs etc. electronically monitored by a meter. Each piece of equipment that is connected to each TV set in the home is also connected to the BARB meter, which electronically monitors the equipment and determines which one is feeding the TV screen at any point and what it is doing. Over 30,000 devices, including equipment that is identified but not measured by BARB (games consoles, for example) are connected into BARB meters. Each TV in a home is connected to its own meter which holds an electronic record for the set. The meter is a small box which is put close to each television set and connected to it. The meter automatically identifies the channel that the panel member is viewing.
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