Quote:
Originally Posted by Omah
Because they're (apparently) being paid to deceptively endorse/advertise products - the alleged "opinions" are "marketing communications", which, if not declared, are illegal - in 2010 the OFT successfully took enforcement action against a PR agency for paying bloggers to write and tweet about products
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Still seems over the top to me. What difference does it make whether they declare it or not? Why anyone would be interested (and that even goes for why anyone would be interested in whether they like Snickers or not in the first place), I have no idea...