I'm A Celebrity bosses are struggling to sign up stars for this year's series.
Show producers are concerned that celebs are opting for 'softer' reality competitions rather than roughing it in the jungle.
"The problem is there are so many other options for celebrities to make it on reality shows," an insider told The People. "No-one wants to live off basic rations and be forced to eat bugs when they can learn to dance in a nice warm studio.
"Producers are tearing their hair out trying to get a good line-up. They're under even more pressure after Love Island flopped. They've got their work cut out in the next few weeks."
Celebs rumoured to have signed up include Rachel Stevens and Gemma Atkinson. The show returns later this year.
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