It appears to me that Ronan is conveniently using the excuse of commenting on the Pop Idol tour as an opportunity to get his own name back in the public eye, especially as he has a new single out shortly.
However, he did make a valid point, and one which was also discussed on this forum, when he said it was not clever of the management team to bring Gareth's record out on the back of Will's. He also said : '"It's fine for them because they reap the rewards either way but not for the artist - that's not nice and it wasn't nice on Will' - and I totally agree with that comment.
All in all, I think it's just a cute publicity stunt.