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I find it hard to believe that more people have been watching this series than BB1 or 2
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I think the figures are higher because the whole BB phenomenum hadnt got into full swing for the first 2 series. Swap series 2 for series 4 (if you know what I mean) and the figures would have gone through the roof.
Anyway how many of that 7million plus were only watching to see if they could catch sight of the TIBB banners.
