[Matt]

Britain's Got Talent was *always* going to beat The Voice - the chances of it getting higher ratings for its first ever episode were slim to nil. Let's not forget BGT only got five million viewers for its debut show.

Simon Cowell has no reason to celebrate though - The Voice absolutely thrashed BGT in the twenty minutes they clashed, and on average BGT was down around half a million viewers on its launch last year.

Both sides can claim victories here, but it'll be interesting to see how ITV responds - they clash for twenty minutes again next week, and I imagine if The Voice puts in a similar performance they'll want to reduce that overlap in the future.