Shocking ratings news - for the first time The Voice has beaten Britain's Got Talent!
The Voice added another half a million viewers (it's now up over a million from its first show), attracting an average of 9.54million viewers - while Got Talent had slightly less with 9.43million (excluding ITV1+1)
And in the twenty minutes they both clashed, The Voice had 10million viewers - 3.7million more than any other channel
I'd love to be a fly on the wall in Cowell Towers this morning
