[karl100589]

I think they want it to be their TOWIE, and this has been shown not only in the addition of TOWIE style graphics and the types of contestants cast in general. The big problem is though is that the audience is simply not taking to this, and are showing that by the decisions they are making as viewers. CBB8 and CBB9 both featured TOWIE contestants in Amy and Kirk, and both were heavily pushed by production in their respective roles, Amy as a lovable ditz and Kirk with his attempted showmance with Georgia, and in both cases the public rejected the characters. Amy was only 4th despite being heavily marketed and had her spinoff show flop afterwards whilst Kirk received the least votes in what was essentially an all up, vote to save.

BB12 also shows this evidence of the public's rejection of the TOWIE types, it was obvious based on what was hidden from the show that Jay and Alex, two characters which fit the TOWIE/ Geordie Shore agenda that Channel 5 had, were production favourites. And both ended up being beaten in the final by someone who was the oldest person in the house, rather geeky and awkward, and designated by production to be the show's villain, a two fingers up to the Jay and Alex type housemates pushed by C5.

Channel 5 really don't understand who watches the show, if we wanted a TOWIE show, we'd watch TOWIE. What we want is Big Brother.