[Marsh.]

It will never be as popular as it once was. The novelty of reality television has worn off.

If they'd had stopped at 8 before the series really got monotonous or had the whole goodbye thing in BB11 be the last one and then left it 6 years or more, then depending on what the television landscape looked like it may have been popular again, if they did it right.

But channel 5's insistence on not only bringing it back straight away after C4 axed it but packing more and more series into 1 year (in August it's 5 series in 12 months) have made sure it was killed good and proper.