[psychtracker]

I agree, although i don't know that C4 was any less "infantile". I think it's a problem with the BB/Endemol brand. After the initial success, and the BB phenomenon, Worldwide, they haven't budged much on how they run the show, and the type of people "they think" will entertain the public, and the type of tasks they have them perform etc. I just think they've been way too conservative, and lacked much forward thinking, hence...the show is now in the duldrums. Coz, it's basically the "same old, same old", and people want to watch new things, not just re-hashing what's gone on for the last 10 years.