"He added that there will not be a subscription service, adding at least not at launch, and that users will be able to access 1,000 hours of archive TV and film content.
No detail was given on pricing, but ITV has opted for a rental service of "box sets" of shows as well as individual programmes. Rental content will not carry ad breaks."
http://www.guardian.co.uk/media/2012...ans-pay-player
Prices still to come
And will it have No Ads