Quote:
Originally Posted by armand.kay
isn't CBB to expensive to run without BB?
|
I'm not sure although I'd guess that 7 weeks of CBB a year is more profitable than 9 weeks of BB. There's more media interest, higher ratings, more reasons for average viewers to watch etc and that all leads to higher advertising fees and more advertising demand. If it wasn't profit making, there's no way 5 would have 2 CBBs this year.
EDIT, also, I'm not sure 5 could get away from not airing normal BB. Either way, it's a catch 42. (Don't want BB due to it being a financial loss ~ Can't afford to air CBB without having normal BB)