[Mrluvaluva]

It all depends on their pricing, although Primark are normally quite aggressive where that is concerned, and their profit margins are lower than most other retailers. They will have to be in line with some of the supermarkets though, as they can give some great offers. For example, I got Rihanna's album for £3 a few months back. If it works out for them, they will be able to shift volume, which will give them more buying power and hopefully lead to better deals, benefitting the consumer.