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Originally Posted by SSL2012
Its actually possible that the contract will be up in 1 years time, and five would rather save there budget then spend a fortune on marketing a show they may axe.
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It's not, it's not up till BB15.
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I could be wrong, but its clear bb particularly cbb is crucial and guarentees 2mil a night. Five desperately need those numbers and dont even advertise, almost like they want it to fail in order to negotiate a cheaper contract renewal fee.
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What would be the point risking that guarantee and possibly shortening it's shelf life to save a few million.