[SSL2012]

I'm gunna go for a 3.3mil average and a peak of 3.7

There's been a decent advertising campaign on billboards/bus stops and in a few magazines.
Also the odd ident on the main channel. It could be much better, but it could be alot worse (such as no advertising what so ever...remember the ch 4 days?)

Throw in a very weak schedule on all other channels, i can't see it averaging under 3mil tbh..

If 5 have thrown must of the budget on a 20sec ad spot during corrie or emmerdale on wednesday evening, then i'll revise my prediction to 3.7 average and a peak of 4million.