[Ruth]

Well it's true that you don't need to be famous to be a good housemate. But as it's celebrity big brother, it's not unreasonable to expect people to be famous. And most of the housemates are not famous this year. They were once, or they hope to be in future, but not many of them can be described as bona fide celebs. Of course, bona fide celebs will never go on the show - they don't need to.