[DigitalSid]

I wonder how they'll schedule and promote the two summer series this year? Will they do the same as last year and hope for the best, or will they create more of a gap and properly promote both to boost CBB12 to average closer to CBB11 than CBB10 and give BB14 a higher launch pad? If I was in charge, I'd do something like this:

Tuesday 4th June - Friday 9th August - BB14, preceded by a three week campaign on Channel 5 and in Desmond's mags and papers, billboards, and one ad on ITV, early on the night of the launch
Thursday 15th August - Friday 6th September - CBB12, preceded by a six night campaign on Channel 5 in-programme ads during the last week of BB14, and an ad a night on ITV.

Tuesday for the BB14 launch to give the first storylines a few nights to develop before the weekend ratings dip, a six rather than one night gap between BB and CBB, to allow time to promote CBB (and properly change the house), and billboards for BB rather than CBB, because that needs them more, and CBB will be able to feed off of that.