We need an eye which is completely different and doesn't stick to the channel 5 template. I agree with a green eye. Also, advertising and eye wise I thought the build up to CBB7 was the best. The fire and everything... it ended up doing very well for Channel 4. (3.7m official).
http://www.youtube.com/watch?v=VWRTFOkkSpA
Just looked at the comments, Patrick your comments