Seem's to be massive re-brand of the show and the direction it was going in.
Is this because five and Ben Frow are not happy with the viewing figures perhaps and want to increase it, and to take it back to it's roots.
Or perhaps the new controller was against the towie/camp wannabe's etc that the show had now seemed to attract. And could be happy with the figures.
Opinions folks??
The contract is up in a year i think, so this series could potentially be make or break for big brother on our screens.