[Z]

Yeah I mean as far as marketing goes, making your product seem exclusive definitely sparks interest in it because I think people who are excluded by it get outraged and then people who are 'allowed' to buy the product then feel compelled to do so just because they can, it works on that level but then I can't think of any companies who are as blatant and as offensive about it as A&F. I mean you get the whole fancy car thing where you have to have the money to drive one, and you have tongue in cheek things like Yorkie chocolate and whatever, but A&F goes beyond that and I think it is a very pompous clothing company and I do take a dislike to people who dress themselves in their clothing. I have an A&F shirt. That's fine. But when you see people wearing A&F joggers and A&F hoodies and A&F socks in combination and all the time, you just kind of assume that the person wearing it is representative of what the company stands for.