Quote:
Originally Posted by Jordan.
The promo so far is a flop. Feels like no one outside of a BB forum even knows it's happening.
Channel 4 could afford to tease it slowly as it'd still get noticed.
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I wouldn't call it a flop. It's only known to the BB community because we are the only people at this stage to know it's for Big Brother. As soon as the full eye is released, billboards go up, full promo on other channels as well, more people will have an interest.
Channel 5's only show for the 16-34 demographic is Big Brother, other than that, Channel 5 is a dead space for that age group which is the BB target, that's why they advertise on other channels.
Give it time, it's only been a few days