[Brekkie]

It doesn't make any sense to me why C5 (and other shows) just essentially direct people to Facebook and Twitter, especially as the Big Brother website was at it's height the most popular entertainment website in the world (FACT!), so even though interest is obviously not what it once there is still a sizeable audience there and it surely makes more sense to direct them to your own website where you can sell your own advertising rather than to over rated third party websites where there is no money to be made.