[Matt]

Let's not forget the iPad is part of the sponsorship deal - a bit like how there probably wouldn't have been a trolley dash last year if Morrisons weren't paying for product placement. If it was left to Big Brother they'd probably stick with the blackboard and chalk.

Couldn't care less about this really, as long as that's the only thing they can do on the iPad. It's a six-figure deal, and at least unlike the headline sponsor it's a respectable brand.