Actually it's NOT his PR company, like everything he says it is just not true. There is lots to be unearthed about this con-man if you search for it >
http://vimeo.com/67715156 and then of course there is Earthhorse, the PR company he claims to own but apparently just does some work for! (Selling VIAGGRO [sic]) Earhhorse claims to be located in London but can only be contacted via a mobile number but does have a night number although that number is in Leyland, Lancs Area Code 01774! the Earthhorse site is full of information and videos but also rife with grammatical and spelling errors.
Check it out >
http://www.earthhorsepr.com/
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ad nauseam - ad infinitum!