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Bookies slash odds on Big Brother sex
Bookies have reduced the odds on a couple having sex in the Big Brother house to evens following a flood of bets.
Punters have been lay bets on the UK's first Big Brother sex after hearing what producers have done to spice up the show.
They've scrapped the single sex bedrooms and replaced them with one mixed dormitory which includes at least one double bed.
Ladbrokes spokesman Warren Lush said: "Even money suggests there is a 50/50 chance that there will be sex in the house.
"The odds have never been as short as this before the first night. There is no doubt that the chances of a Big Brother bonk are stronger than ever before.
"Punters fancy that it will happen so much that we only offer 2/1 that it occurs on the first night."
Ladbrokes also expects Big Brother 5 to break all betting records with industry turnover exceeding £1 million.
Mr Lush added: "Betting on last year's Big Brother was disappointing in comparison to the first three series but we expect the money to pour in as all signs point to the producers having an agenda to spice it up this time round.
"The last I'm A Celebrity was a bigger betting event than the last Big Brother but we expect this year's 12 housemates to generate more interest than any reality show ever."