[joeysteele]

I am not so sure as to that really, there are 14+ housemates who go in each year and only 1 can usually come out with the actual money.
There may not be the fame coming that used to be the case in BB of the past but it does still get them known to more people over the time thye are in the house.

There is the contractual obligations once an accepted housemate too,with the opportunities of meeting likely influential people after the series plus the perks of the few days after you come out of BB.

Clearly with all that in mind,it gets really large numbers of applicants year on year so although winning would be a substantial bonus,I still think a lot would do it for far less and yes maybe nothing as to financial prize money too.

It is a sort of test of character being a housemate on BB, I would find it a massive challenge to me and how I am as a person on the outside of the house,so I don't know if I agree competely that they do it for the money.
With secrets and lies as the theme ayway and all that went on this year, it wouldn't have likely been that surprising where a task had been done whereby the prize fund was reduced for every fail.

I don't think myself,had that occurred that any of them would have walked out even with the knowledge of no prize fund at the end of the series.